The effect of advertising on the decision to purchase facial wash during the COVID-19 pandemic

Baiq Leny, Nopitasari (2022) The effect of advertising on the decision to purchase facial wash during the COVID-19 pandemic. Pharmacy Education, 22 (2). pp. 41-44. ISSN 1560-2214

	Text (Artikel) 7. The effect of advertising on the decision to purchase facial wash during the COVID-19 pandemic.pdf Download (314kB)
	Text (Similarity Check) 7. The effect of advertising on the decision to purchase facial wash during the COVID-19 pandemic.pd.pdf Download (344kB)
	Text (Bukti Korespondensi Jurnal) Korespondensi_The effect of advertising.pdf Download (3MB)

Official URL: http://doi.org/10.46542/pe.2022.222.4144

Abstract

During the COVID-19 pandemic, cleanliness became the main everyday concern, particularly facial hygiene. Nowadays, the public has more time to access media; thus, it is expected that promotional media strongly influence the decision to purchase a facial wash. Aim: To determine the effect of advertising on the purchasing behaviour of facial wash during the COVID-19 pandemic. Methods: This descriptive, observational, and cross-sectional research enrolled 100 students of different majors from the Muhammadiyah University of Mataram, Indonesia. It used the advertising (ad) effect questionnaire to evaluate three advertising indicators, i.e. ad information, ad criteria, and ad component. One-way ANOVA and Spearman Correlation Analysis were used to process the data. Results: The overall correlation coefficient was 0.018. The correlation coefficients of each indicator were 0.487 for ad information, 0.02 for ad criteria, and 0.0673 for ad components. Conclusion: The results revealed an effect of advertising on the decision to purchase facial wash during the COVID-19 pandemic.

Item Type:	Article
Subjects:	600 Teknologi dan Ilmu Terapan > 613 Ilmu Kesehatan Umum, Kesehatan Individu, Promosi Kesehatan, Higienis Umum > 613.6 Topik-topik Khusus tentang Kesehatan dan Keselamatan
Divisions:	Kepegawaian UMMAT > Angka Kredit Dosen
Depositing User:	NANI SULISTIANINGSIH
Date Deposited:	17 Apr 2023 07:43
Last Modified:	17 Apr 2023 07:43
URI:	http://repository.ummat.ac.id/id/eprint/6903

Actions (login required)

View Item